Use caseBook a walkthrough.
Category management for CPG brands
Share, velocity and distribution by retailer in one governed view. The AI sales agent turns it into the review deck and the buyer note.
Category review · Oat drinksL52 · All retailers
AssemblingShareCategory share18.4%+1.2 pts
Velocity6.3+0.4
ACV72%+5 pts
Share of category by retailerSell-out
Market St Grocery74%
Fieldstone Foods58%
Harborview Markets41%
Flagged before the reviewHarborview Markets velocity down 4 weeks running
The category story is scattered
Every retailer, distributor and syndicated feed describes the same product in its own words, on its own schedule.Retailer portalWeekly
SKU 4471Oat Drink 1LDistributor reportMonthly
ITEM 20913OAT DRK 1LTSyndicated cut4-weekly
UPC 0 12345 67890 5Oat beverage 33.8 ozTeam spreadsheetAd hoc
Row 118Oat drink (big)Same product. Four codes, four names, four cadences.
One product, four codes
Retailer portals, distributor reports and syndicated cuts each carry their own product codes and pack descriptions.The deck is built by hand
Share, velocity and distribution get stitched together in a spreadsheet in the days before the review.The signal lands late
A velocity drop at one retailer shows up in a monthly export, long after the buyer noticed it.How it runs on Corvera
Three steps, set up with the Corvera team.STEP 1
Connect your sources
Retailer portals, distributor reports, syndicated data and the spreadsheets your team already keeps.SourcesLive
Retailer portals3 connected
Synced
Distributor reportsShipment feed
Synced
Syndicated data4-weekly cut
Synced
ePOS feedsStore level
Synced
SpreadsheetsPromo calendar
Synced
STEP 2
Unify into one category view
One record per product across every source, automatically mapped using AI and approved by your team. One definition of share, velocity and distribution.Product mappingGoverned
SKU 4471 · Oat Drink 1LOat Drink 1L
Retailer portalApproved
ITEM 20913 · OAT DRK 1LTOat Drink 1L
Distributor reportApproved
UPC 0 12345 67890 5 · Oat beverage 33.8 ozOat Drink 1L
SyndicatedApprove
3 sources mapped1 record
STEP 3
Ask, then act
The AI sales agent reads the unified view, flags the movers and drafts the buyer note. Your team can also ask in plain English, in Corvera or in any MCP-compatible AI tool.Harborview Markets-14%
Fieldstone Foods-6%
Market St Grocery+3%
Buyer note for Harborview Markets drafted
What your team gets
Four views, all built on the unified category data.01
Your brand against the category and private label, by retailer and period.Category share by retailer
Market St Grocery · Oat drinksL52
Your brand32%
Competitor A24%
Competitor B17%
Private label12%
Share change+1.2 pts vs last period, ahead of the category
02
Rate of sale per store per week, with the movers flagged before the review.Velocity by retailer
Rate of sale · per store per weekePOS
Market St Grocery
7.1+0.4
Fieldstone Foods
5.8+0.1
Harborview Markets
3.9-0.9
Mover flaggedHarborview Markets below its 8-week baseline
03
Share, velocity, distribution gaps and promo lift, pulled into a deck that's ready to share with the buyer.Distribution gaps use caseReview prep, assembled
Buyer meeting · Fieldstone Foods0 of 4
Category share by retailer
Velocity and L52 trend
Distribution gaps by store
Promo lift vs baseline
Deck assembled, ready to be shared with the buyer.
04
Each promotion measured against its own baseline, by retailer, so trade spend follows real lift.Promo lift vs baseline
Lift vs baseline1.3x+31%
Post-promo dipW6-2%
Market St Grocery · units per weekPromo weeks
W1
W2
W3
W4
W5
W6
W7
W8
Trade spend readLift held two weeks, then back to baseline