Use caseBook a walkthrough.
Close distribution gaps on your core SKUs
Every store checked against the core SKUs it should carry, with each gap ranked by what it is worth and the ask already drafted.
Core SKU coverageGoal: three core SKUs in every store
Checking storesCoverageStore coverage71%+4 pts
GapsOpen gaps28-6
PrizeSize of prize$38K-$5K
Gaps ranked by size of prizeValued
1
Harborview Markets · 31Missing Chocolate Oat 1L
$3.1K2
Harborview Markets · 44Missing Oat Drink 1L
$2.9K3
Market St Grocery · 112Missing Oat Drink 1L
$2.6KAsks draftedStore visits for Jack, a buyer note for Harborview Markets
The gaps hide inside accounts you already sell
A store that carries two of your SKUs looks healthy in every roll-up, while your best seller is missing from its shelf.Account roll-up
Market St Grocery · 112Reorders every week
ActiveCore SKUs ordered · last 90 days
Oat Drink 1LBest seller
NoneBarista Oat 1L
14 casesChocolate Oat 1L
9 casesActive in every roll-up, with the best seller missing from the shelf.
Active on paper, gaps on the shelf
A store that reorders one SKU every week counts as an active account, even when the rest of your core range never reached the shelf.Paid placements that never landed
Slotting gets paid for a list of stores, and nobody can say which of them actually put the item on the shelf.Checked one chain at a time
Coverage is rebuilt by hand from each distributor's export, so a missing SKU can sit unnoticed for months.How it runs on Corvera
Three simple steps, get fully set up in one day.STEP 1
Connect your feeds
Distributor depletions, the broadliner portals, retailer portals, and the trackers your reps already keep.FeedsLive
Distributor depletions22 houses · daily
Synced
UNFI portalWeekly
Synced
KeHE portalWeekly
Synced
Retailer portals3 connected
Synced
Rep trackersShared sheets
Synced
STEP 2
Match every store and SKU
One record per store and per product across every feed, automatically mapped using AI and approved by your team, so coverage is counted once.Product mappingGoverned
SKU 4471 · Oat Drink 1LOat Drink 1L
Retailer portalApproved
ITEM 20913 · OAT DRK 1LTOat Drink 1L
Distributor reportApproved
UPC 0 12345 67890 5 · Oat beverage 33.8 ozOat Drink 1L
SyndicatedApprove
3 sources mapped1 record
STEP 3
Set the goal, get the actions
Name the core SKUs every store should carry, and Corvera flags each store that is missing one, ranked by what the gap is worth.28 gaps across 19 stores, ranked by size of prize
Harborview Markets · 31Missing Chocolate Oat 1L
$3.1KHarborview Markets · 44Missing Oat Drink 1L
$2.9KMarket St Grocery · 112Missing Oat Drink 1L
$2.6KBuyer note for Harborview Markets drafted
What your team gets
Four views, all built on the unified store and product data.01
Which of your core SKUs each store carries, by chain, distributor and rep, refreshed with every feed.Core SKU coverage by account
Core SKU coverage · Jack's storesBy rep
Oat DrinkBaristaChocolate
Market St · 112
Market St · 207
Harborview · 31
Harborview · 44
Fieldstone · 18
Ordering
Gap
Jack's stores10 of 15 core placements, 5 gaps ranked by size of prize
02
Each missing SKU given an estimated value from your depletions, so the biggest gaps get worked first.Gaps ranked by size of prize
Size of prize · per yearRanked
Harborview · 31 · Chocolate Oat 1L$3.1K
Harborview · 44 · Oat Drink 1L$2.9K
Market St · 112 · Oat Drink 1L$2.6K
Market St · 207 · Barista Oat 1L$2.4K
Fieldstone · 18 · Chocolate Oat 1L$1.9K
How each gap is valuedEstimated from distributor depletions
03
Every flag shows the goal it serves, the signal that raised it and the evidence behind it.The why behind every gap
Harborview Markets · 31 · Chocolate Oat 1L$3.1K a year
GoalThree core SKUs in every Harborview store
SignalNo Chocolate Oat 1L ordered in 90 days, while the other two reorder weekly
EvidenceRidgeline depletions show it reordering weekly across the rest of the chain
Ask draftedBuyer note for Harborview Markets, evidence attached
04
A note for the rep, the broker or the buyer with the store list attached, ready to approve and tracked with everything else in flight.The ask, drafted for the right person
Send the ask to
RepBrokerBuyer
To: Harborview Markets · buyerChocolate Oat 1L in 6 of your storesIt reorders weekly across your other stores and is missing from these six. Store list and sales evidence attached.
6 stores attachedApprove
In flight
Buyer note · Harborview MarketsAwaiting approval
Store visits · JackIn progress
Broker follow-up · Market St GroceryDrafted