Corvera
Product

Master data management, one record per product

One canonical record per product, with the depots, retailers, and stores around it. The Corvera team builds it with you at setup, from the lists your team already keeps.

Book a walkthrough.
Oat drink, Original 32 ozProduct record
Building
LineOriginal
Size32 oz
FormatCarton
Case pack12
RangeCustomCore
3 depots14 retailers220 stores
One canonical recordRead by every report and AI tool

Each system keeps its own product list

Your ERP, your online store and each distributor hold their own version of the same product, with different names, sizes and fields.
Original 32 oz, three ways
OD-ORIG-3232 oz · Case of 12
Your ERP
Original Oat Drink, 32 fl oz946 ml · Single
Your online store
OAT DRK ORIG 32OZ32OZ · CS/12
Ridgeline Distribution portal
Three versions of one product, and no single record.

A master sheet that falls behind

A new size goes into one system and not the others, and the spreadsheet that ties them together is always a step behind.

Stores and depots in separate files

Which depots and retailers sit behind each store lives in distributor files and in people's heads, not in one list.

AI tools read one system's version

An AI tool pointed at one system sees only that system's products, so its answers miss the sizes and stores the others hold.

How master data works on Corvera

Three steps, set up with the Corvera team.
STEP 1

Start from the lists you keep

At setup, the Corvera team builds your product and store records with you, from your ERP and the spreadsheets your team already uses.
Your starting listsBuilt at setup
ERP product exportAdding
Pack sizes sheetAdding
Ridgeline store listAdding
Cedar Valley store listAdding
With the Corvera teamBuilding
STEP 2

One record per product and size

Each product and size gets one canonical record, with its format, its product line and the custom fields your team relies on.
Oat drink, Original 32 ozOne record
Line
Size
Format
Case pack
RangeCustom
STEP 3

Depots, retailers and stores around it

Your depots, retailers and stores are kept as records too, so every report reads the same products and the same network.
Around your productsKept as records
Oat drink, Original 32 oz
DepotsRidgeline North · Cedar Valley East
3
RetailersHarborview Markets · Market St Grocery
14
StoresHarborview Markets · 52
220
Every report reads the same networkLinking

What your team gets

Everything in Corvera reads the same product and store records.
01

Every source on one record

Each product reads as one record across your ERP, online store, distributor reports and retailer portals.See how mapping works
Oat drink, Original 32 ozOne record
OD-ORIG-32Your ERP
Linked
Original Oat Drink, 32 fl ozYour online store
Linked
OAT DRK ORIG 32OZRidgeline Distribution portal
Linked
Oat Drink Original 32 fl ozHarborview Markets portal
Linked
Four sources, one recordLinked once, read by every report
02

One list of stores

Each store keeps one record, with the retailer it belongs to and the distributors that serve it.
Harborview Markets · 52One record
RetailerHarborview Markets
Served byRidgeline · Cedar Valley
DepotRidgeline North
StatusActive
One list of storesRetailer and distributors on every store
03

Read by the AI tools you connect

Claude, ChatGPT and any MCP-compatible tool read the same product and store records your reports use.See the MCP server
Which stores carry the Original 32 oz but not the 64 oz?
Two stores:
Market St Grocery · 207Fieldstone Foods · 22
Read:Product recordsStore records
Over MCPClaude, ChatGPT or any compatible tool
04

Feeds the AI sales agent

The daily call list, distribution gaps and unsold accounts all read the same product and store records.See the AI sales agent
Today's callsProduct records
1
Harborview Markets · 52Velocity down three weeks running
2
Market St Grocery · 207Not carrying 2 core SKUs
Same records underneathCalls, distribution gaps and unsold accounts

Questions about master data management

What is master data management?

Keeping one trusted record for each product, store and location your business runs on, so every system, report and AI tool reads the same version. In Corvera that is one canonical record per product, with the depots, retailers and stores around it.

Does Corvera replace our ERP?

No. Corvera connects to your ERP and your other sources and keeps one record for each product and store across them. Orders and inventory stay in the systems you run today.

Do we need clean product data first?

No. The Corvera team builds your product and store records with you at setup, starting from your ERP and the spreadsheets your team already keeps.

What does a product record hold?

One product in one size: its format, the product line it belongs to and the custom fields your team uses, with the depots, retailers and stores around it.

How does master data relate to product data mapping?

Master data is the record; mapping connects each source to it. Each product and store name in a portal, distributor report or ERP is matched to its record once, and your team approves the match.

Go deeper

If your sales team starts its day in a spreadsheet, let's talk.

The AI sales agent for CPG brands