Corvera
Use case

The AI sales agent for CPG brands

Distributor depletions, portal exports and rep trackers unified into one daily view, with the accounts to call ranked and the ask attached.

Book a walkthrough.
Today's callsRanked by revenue at risk
Ranking
At risk14-3
Opps9+2
Calls6+1
Call listPriced
1
Market St Grocery · 112No order in 34 days. Ask for the reorder.
$4.2K
2
Fieldstone Foods · buyerChocolate Oat and Oat Mini off shelf. Pitch the extension.
$11K
3
Ridgeline · Warehouse 2Last order short-shipped. Escalate.
$2.8K
Assigned to JackEvery call on today's list sits with Jack, who owns these accounts

The signal is in four places, a month late

Depletions, portal exports and rep trackers each tell part of the story, on their own schedule.
Distributor depletionsDaily, 3 days late
IMMEDIATE OWNERMKT ST GROCERY #112
Broadliner portalWeekly
AREA NAMEMARKET STREET
Retailer portalMonthly
Store #0112Market St Grocery
Rep trackerAd hoc
Row 41Market Street (called, no order)
Same store, four names, four cadences, with no clear action to take.

One store, four names

A distributor, a broadliner and a retailer portal each name the same store differently, so an account that switches houses reads as churn.

The non-buy report is built by hand

Someone exports each feed and stitches the accounts that stopped ordering into a spreadsheet, per rep, per week.

The call comes after the shelf is gone

A lost account shows up in a monthly roll-up, weeks after the last order, when the space has already been given away.

The AI sales agent: your data in, ranked actions out

An AI sales agent reads the distributor, retailer portal and ERP data you already get and turns it into what each rep should do today.
STEP 1

Connect your feeds

Distributor depletions, the broadliner portals, retailer portals, and the trackers your reps already keep.
FeedsLive
Distributor depletions22 houses · daily
Synced
Broadliner portals2 connected · weekly
Synced
Retailer portals3 connected
Synced
Rep trackersShared sheets
Synced
STEP 2

Unify every account

One record per store across every feed, automatically mapped using AI and approved by your team, so an account that moves between distributors keeps its history.
Account mappingGoverned
MKT ST GROCERY #112Market St Grocery · 112
Distributor depletionsApproved
MARKET STREETMarket St Grocery · 112
Broadliner portalApproved
Store #0112 · Market St GroceryMarket St Grocery · 112
Retailer portalApprove
3 feeds mapped · history kept1 account
STEP 3

Watch, then act

Scheduled agents watch velocity, non-buys and short shipments, rank the accounts by what is at stake, then draft the rep brief, the buyer email and the distributor follow-up.
Market St Grocery · 112Last order 34 days ago
-3 cs/wk
Market St Grocery · 207Last order 31 days ago
-2 cs/wk
Fieldstone Foods · 18Last order 30 days ago
-1 cs/wk
Brief for Jack on Store 112 drafted
Distributor follow-up on Warehouse 2 queued

Sales intelligence on the accounts you already sell to

For a CPG brand, sales intelligence starts with the stores already on your books: which are slowing, which SKUs a store does not carry, and where a distributor shipped short.
01

Accounts at risk

Active, slowing, dormant and lost, each priced by what the account ordered before it went quiet.Unsold accounts use case
Account health · Ridgeline Distribution
Active412
Slowing119
Dormant80
Lost53
23 stores went dormant this weekWorth $3.5K if all stores reorder
02

Distribution gaps

Inside the chains you already sell: which SKUs each store carries, and the best sellers it does not carry, with the size of prize attached.Distribution gaps use case
Stores96+4
On shelf3 of 9-2
Fieldstone Foods · stores carryingAuthorised 9
Oat Drink 1L91 / 96
Barista Oat 1L88 / 96
Chocolate Oat 1L12 / 96
Oat Mini 4-pack6 / 96
PitchChocolate Oat and Oat Mini missing in 84 stores, size of prize attached
03

Fill-rate flags

Cases shipped against cases ordered by distributor warehouse, with a short shipment raised the same day.
Fill rate94%-3 pts
Short1 SKU-18 cases
Shipped vs ordered · by warehouseThis week
W1
W2
W3
W4
W5
W6
Flagged todayW3 stopped shipping Barista Oat 1L. Follow-up drafted.

Sales enablement your reps use before every call

Each rep starts the day with their own accounts ranked, the ask written and the follow-up drafted.
Morning brief · 7:000 of 4
6 calls ranked, ask attached
2 accounts gone quiet
1 short shipment flagged
3 new points of distribution
Scheduled. Each rep gets their own accounts, nobody rebuilds a report.

The morning brief, delivered

The day's calls, non-buys and short shipments land in each rep's inbox on a schedule, with the ask already written.

Ready for the store visit

Each ranked account comes with its recent orders, the SKUs it does not carry and any short shipment, so the rep has them before walking in or calling the buyer.

The follow-up, drafted

The email to the buyer, the distributor rep or the broker comes written from the same data, for the rep to check and send.

Questions CPG sales teams ask

What is an AI sales agent for a CPG brand?

For a CPG brand, an AI sales agent connects the data the brand already receives (distributor depletions, retailer portal exports, ERP orders and rep trackers), maps every store to one account, and ranks what each rep should do today. On Corvera, scheduled AI agents watch every account and attach the ask and a drafted follow-up to each one they rank.

What is sales intelligence for a CPG brand?

Sales intelligence for a CPG brand is a read on the accounts you already sell to, early enough to act on: a store slowing before it stops ordering, a best seller a store does not carry, a distributor shipping short. Corvera builds it from the distributor and retailer data you already get.

What does sales enablement mean for a CPG sales team?

Sales enablement gives reps what they need for the next conversation. For a CPG rep, that is the account's recent orders, the SKUs it does not carry and the ask, ready before the store visit or buyer call. Corvera sends it as a morning brief and drafts the follow-up.

What happens after Corvera flags an account?

Corvera drafts the email to the buyer, distributor rep or broker responsible for that store, and your rep checks it and sends it. The follow-up is scheduled, and the action clears once the data shows it is resolved.

How is this different from a sales intelligence or sales enablement platform?

General sales intelligence platforms sell contact and intent data for prospecting, and sales enablement platforms manage the content and training reps use. A CPG brand's signal sits in distributor depletions and retailer portal data on the stores it already sells to. Corvera reads that data and gives each rep the next action for each account.

Which data does Corvera read?

The feeds your team already receives: distributor depletions and portal exports from broadliners and retailers, plus ERP orders and the trackers your reps keep. Corvera signs in to a portal with the access you give it, so a portal without an open API still counts, and emailed reports arrive through a forwarding rule. Each store maps to one account across every feed, and your team approves the mappings.

Go deeper

Case study: daily sales decisions on Corvera

How a CPG brand runs its call list, priced risks and SKU gaps on unified distributor data.

How Corvera works

How the AI sales agent and the context layer underneath it fit together.

Retailer portal data

Where the call list's data comes from: your portals and emailed reports, mapped once.

If your sales team starts its day in a spreadsheet, let's talk.

The AI sales agent for CPG brands