Author

Christopher Kong

Co-Founder & CEO, Corvera

Co-Founder3 articles

Chris is the Co-Founder and CEO of Corvera. He works closely with consumer brand operators on the numbers their businesses actually run on: sell-through, category performance, cash, and more. He writes about category management and cash flow for CPG operators.

Background

Formerly Co-Founder and CEO of Better Nature, one of Europe's fastest-growing and largest meat-free brands.
At Better Nature, closed every major sales deal and led every fundraise, scaling it from inception to being sold in 6 countries and 5,000+ retail stores.

Articles

Playbook4 min read

How to Use AI in CPG Operations Without a Data Team

You don't need a data team to use AI in CPG operations. A practical playbook: unify your data through a context layer, then deploy agents and automations.

Guide4 min read

MCP for CPG Brands: How the Model Context Protocol Connects AI to Your Data

MCP (the Model Context Protocol) is the open standard for connecting AI tools to your data. Here's how it works and why it matters for CPG brands.

Guide5 min read

What Is a Context Layer for AI? A Guide for CPG Brands

A context layer connects all your business data and makes it legible to AI. Here's what that means for CPG brands and how it differs from a data warehouse.